Real estate agent is taking marketing homes to new heights

A Santa Fe real estate agent is taking marketing homes to new heights, along with new complications in federal aviation laws.

Agent Brian Tercero has been using a drone to help advertise homes on the market, according to the Santa Fe New Mexican. Video footage from a drone can better convey the appeal of a property than standard marketing photos of trees, he said.

“Flying over (the property) adds a whole other dimension,” Tercero said. “It’s powerful. And it was instrumental in getting the buyer to bite.”

The Federal Aviation Administration has banned the use of drones for commercial purposes except in the cases of those with special permission from the agency. But a federal judge recently ruled that drones for commercial use don’t fall under FAA regulations.

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In March, a judge with the National Transportation Safety Board dismissed a $10,000 fine for a businessman who used a glider to take aerial photos for a University of Virginia Medical Center ad. The judge said the drone was not an aircraft as defined by the FAA’s own regulations.

The FAA is appealing the decision as it works on new regulations to cover drones.

Congress recently requested that the FAA devise a plan to safely integrate unmanned aircraft by September 2015.

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Tercero said he should be able to use the drone as a real estate agent if the homeowner gives consent. So far, he said, the DJI Phantom, which is 18 inches in diameter, has been used to show undeveloped land in northern New Mexico and for more high-end listings he’s heading up.

“This just makes so much sense for out-of-state and out-of-country clients,” Tercero said.

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